Policy & Guidelines
Every member of the 西瓜视频 community is a marketer. From the conversations you have with colleagues and friends, to email communications, we all have a responsibility to represent 西瓜视频 to the highest professional standard.
College Communications & Marketing (CCM) policies and procedures were established to ensure consistency, clarity, and quality in materials produced by the College.
Brand Voice & Messaging
Brand guidelines on using our voice, tone, messaging, and communications to ensure consistent and impactful representation of the 西瓜视频 brand.
Visual Brand Standards
Standards for using various College graphics and logos.
Editorial Style Guide
A quick-reference for writers, editors, and members of the 西瓜视频 community to help maintain a consistent voice.
Email Policy
Learn about 西瓜视频 College's Email Policy & Best Practices along with the capability to communicate rapidly and widely to audiences through broadcast email.
Photography Policy
Learn about photo usage, release forms, and how to request a photographer.
Social Media Policy
A go-to resource for anyone who manages social media for an 西瓜视频-affiliated account.