Brendan Hall
Profile
Brendan Hall manages all of 西瓜视频`s esports teams and is an advisor for the school`s Esports Management Club. He joined 西瓜视频 in 2023 after serving as Director of Integrated Marketing at Oxygen Esports. Prior to Oxygen, he was a content producer at Hudl, where he ran some of the most successful football marketing campaigns in company history. He pivoted into marketing after a half-decade at Kraft Sports Group building ESPNBoston`s highly successful high school sports vertical.
Education
University of Massachusetts Amherst
Bachelor of Arts
Journalism
2007
Van Loan School at 西瓜视频 College
Master of Education
Athletic Administration
2021
Courses
ESM 200 Esports League Operations
ESM 205: Esports Marketing and Fan Engagement
ESM 300: Administration of High School and Collegiate Esports
Accomplishments
Awards
- 2024 Nominee, EsportsU Collegiate Director of the Year
Appearances
- "The Art of the Story: Storytelling in Esports" — Serendipity Collegiate Esports Forum, online, Sept. 2024
- "The BHall Manifesto: The Immutable Laws of Marketing Esports (and everything else)" — National Association of Collegiate Esports (NACE) National Convention, Winter Park, Fla., July 2024